Green Oasis Brand Design

From Small Business to National Brand

Designer + Marketer

Green Oasis was a local business who provided and took care of plants for businesses around San Antonio to Austin including the San Antonio Airport.

They got into designing, producing and shipping Preserved Moss Walls and, later, Living Plant Walls around the country, and they wanted to go national.

The Goal: Reposition Green Oasis from small business to national provider of greenery solutions for commercial clients.

The Breakdown: I had two months to redesign, write new messaging, and launch across the business. These steps were broken down into two week intervals.

Research
Project Management
Brand Designer
Messaging
Web Design
Asset Design – print and digital

Branding + Marketing

Logo Design

(The previous logo)

A leaf logo is hardly groundbreaking in our industry. It was my intention to stay away from leaves altogether but the owner was wanting to see a leaf logo variant. I looked up as many other leaf logos as I could find as a guide on what NOT to do. In the end I created this geometric shape combining some of the old logo with a few new elements. Of course, they picked this logo. XD